Title Research: Star Wars: A New Hope

Website used: Art of the Title 

-What titles are displayed during the opening sequences?

The opening sequence of the film starts of by displaying name of the production company, and the famous phrase: “A long time ago in a galaxy far, far away....”. This is then followed by the title of the film: STAR WARS. After the title of the film slides away, the audience is treated with multiple paragraphs of text filled with prologue for the film that is about to be watched.

-What images are prioritized in the opening sequence?

The images prioritized  within this sequence would have to when the Filsm title comes on screen. As soon as the title comes on exiting music instantly comes on, and slowly fades away as the title fades away. As if to show that the importance of the title follows the logo as it leaves. s soon as the title comes on screen, its supposed to represent excitement. 

-What connotations do these images carry?

The images of the title moving back as well as the prologue moving back into space is a hint to the audience as to where the film is taking place. It’s showing the audience that the are about to watch a film that takes place in space. This means that the opening images establish the setting of our story. This can be further inferred since the title on screen says Star Wars meaning that the story will take place among the stars.

-How does the film establish a feeling of the genre from the outset?

The film establishes a feeling of the genre from the outset because it uses space as its background in the opening sequence. This establishes that like many other science fiction films, this too, is taking place in space. It also portrays the excitement that should be felt from the genre as loud orchestral music begins playing as soon as  the title comes on screen.

-What strategies are used to ensure thee film appeals to its target audience?

The film uses music to ensure that the film appeal to its target audience, being kids, teens, and even adults. The movie is meant for all ages, but with majority of kids being invested in science fiction, this film is meant to cater to them. By showing that the film is set in space, and by using orchestral music, the film shows its younger audiences that this is an exciting, since fiction epic. It basically foreshadows a basic idea of what the premise of the film is.

-How has technology been used effectively? You want to consider camera angles, transitions, and editing techniques.

 Technology has been used effectively in this opening sequence because it uses rapid transitions as well as slower transitions to keep the audience exiting. Through the films editing techniques, we feel excitement as the Star Wars title suddenly comes on screen, and we then get eased into the story as the prologue slides past the screen. Through these smart transitions and editing techniques, the film grasps the audiences attention.  



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