Research blog

 Research Commercial Conventions and Codes

   My commercial will be featuring a baby yoda figure from the tv show: The mandalorian from Disney plus. In most toy commercials the audience sees kids interact an play with the toys various features.

•   Often times there is a setting that fits the product. For example if your product has to do with Star Wars, then there will most likely be a set that contains planets and spaceships surrounding that product.
• Often times there are also kids within these sets, who are playing with the product. This makes the toy more appealing and relatable to kids.
• Theses commercials often tend to reference the brand they are promoting using these kid actors. One of the kids could be dressed as the mandalorian for example.
•  These commercials also state what is  and its included in the actual product. With all the items on the set piece, it can get confusing as to what is a actually being sold. Perhaps the objects that are not included are more simple. Often you hear the phrase: “Batteries not included”

1. Conventions and codes in toy commercials or more specifically a Disney product commercial in this case include: quick pans, tilts, and zooms as there is a short amount of time in which the product can be advertised in an exiting way.
2. There is often more than one product in the commercial. One of the kids playing with the product might be wearing a mandalorian costume for example. By doing this, the supplier (disney in this case) can excite the public about one product, but can also excite the public about other products. That’s why you often hear the phrase: “items sold separately”.
3. As stated before, one of the most common elements of toy commercials are kids cosplaying and role playing as though they exist in the universe of the brand they are promoting (like Star Wars).